From Chaos to Clarity: Mastering Multi-Event Excellence
EPNow Presents - From Chaos to Clarity: Mastering Multi-Event Excellence
About Event Professionals NOW
Event Professionals NOW (EPNow), held over three dynamic days in February and March 2025, was built for event pros ready to rise above the ordinary. Designed for those who are actively shaping the future of event planning and marketing, EPNow brought together forward-thinking leaders to spark innovation, foster unconventional connections, and turn insights into action. From expert-led sessions to a collaborative resource hub, attendees walked away with real-world strategies and a renewed sense of momentum for what’s next.
Summary
Events are no longer simple gatherings; they are complex, multi-dimensional experiences requiring precision, creativity, and advanced tech integration. Sarah Straw, a global events leader at Deel, shared expert tips on how event professionals can streamline their processes, increase efficiency, and deliver exceptional attendee experiences in this insightful keynote at Event Professionals Now.
Drawing from her 17+ years in SaaS and HR technology, Sara Ann Straw highlighted strategies for navigating the chaos of event management. Key themes included developing consistency through templates, integrating AI-powered event tech, and delivering personalized attendee interactions, whether in virtual, hybrid, or live settings.
Some of the major takeaways included the power of creating an "event-in-a-box" framework to ensure consistency across geographies, leveraging innovative AI tools like Descript and Gamma AI to simplify operations, and using advanced personalization tactics based on attendee data to boost engagement. Additionally, Sarah urged professionals to focus on creating exceptional audience-first experiences while utilizing automation to save time and effort.
This session is a must-watch for event professionals wanting to stay ahead in an increasingly competitive market. With actionable insights on technology adoption, engagement strategies, and process frameworks, the session proves that simplifying complexity is achievable with the right tools and mindset.
Watch the full recording to learn how to future-proof your event strategies and achieve exceptional results.
Chapters
00:00 - Event Professionals Now Kickoff
Introduction of Sarah Straw and the topic of multi-event excellence.
01:24 - Understanding Event Complexity
Exploring the logistical and engagement challenges posed by diverse event types.
03:44 - Streamlining with Templates
The value of standardized playbooks and repeatable frameworks to scale event management.
07:01 - Personalization Strategies for Attendees
How data and real-time adjustments create tailored experiences for attendees.
10:19 - Leveraging Technology
Key technologies, including AI tools and platforms, to streamline workflows and improve attendee satisfaction.
17:01 - AI for Event Content Creation
How AI tools like Jasper and Gamma AI can assist in designing content, presentations, and personalized email campaigns.
20:51 - AI for Post-Event Success
Post-event strategies and tools for data insights, video editing, and content repurposing.
24:54 - Key Takeaways and Q&A
Final thoughts on technology-driven efficiency, consistency, attendee engagement, and addressing audience questions.
